Initial Thoughts
My love of fun drinks and the brand Polar influenced this social media campaign. The idea stems from Polar releasing a curated selection of seasonal drinks that a customer can get any season. These drinks, blend fruit and tea flavors, representing their respective seasons. Along with the idea, I made assets, compressed files, post designs, and a social media itinerary for the brand if the campaign were to go out.
Exploration Moodboards
These were early ideas of what the campaign could look like. I looked into can design, marketing strategies, and cohesiveness in social media posts to understand how to incorporate the campaign into all these aspects. I knew I wanted to incorporate the polar bear from Polar into illustrations so I explored styles and what the brand had done previously in a previous campaign.
Assets
These were the Illustrations I made for the campaign. Multiple areas were repurposed for the can and social media layouts. Utilizing the polar bear from the logo I decided to center the campaign around it and its environment to promote the idea of the seasonal drinks.
Spring Can Illustration
Summer Can Illustration
Fall Can Illustration
Winter Can Illustration
Social Media Posts
Summer Instagram Story
Winter Instagram Story
Instagram Poll Story
Spring and Fall Social Media Posts
Summer and Winter Social Media Posts
Instagram Post
Reflection
This campaign was a lot more fun since I made the assets than using existing ones. Making patterns and the cans were really helpful to make everything else. I think the hardest part for me was making slogans. Everything I said to promote the product came out super cheesy but I had a lot of fun with it. This project was fun to ideate and attempt to push a underutilized mascot forward.