Sammy Schreier Portfolio

Project Description

This project originated from a newly established group on my college campus. Their goal is to promote a new form of education called Project-Based Learning, which involves teaching through projects centered around addressing issues in students' communities. The participants collaborate to solve these issues in their own ways, ultimately discovering careers that they can apply back to benefit their communities

Team
Jessica Arteaga, Angelica Gutierrez, Jake Hayutin, Anthony Hernandez, Jihae Lim, Sammy Schreier

Project Concept
Branding

My Role
Concepting Logos and Style guide, Posters, Infographics, Presentation, Mockups

Brand Strategy Workshop

In this strategy meeting we discussed the brand's goals to narrow a focus. From the meeting we learned that their was a strong focus on giving back to the community. The program will help students figure out jobs they want to pursue by focusing on a project that needed a solution. These projects were community focused. So by already studying how to help their communities, students can find a place in them. With this approach it was important for us to highlight their educational and communal goals.

Overview

Brand Attributes

Brand Attributes Finding

Stakeholder Attributes

Brand Statement Voting

Stakeholders

Stakeholder Goals

Stakeholder Goal Exploration

Stylescapes

Sketches and Final Logo

We were asked each to come up with three different logo concepts. My thoughts for the brand were to look at representing students, learning, and the name P3BL. We were working off little client insight such as "innovative, real world focus, and civic professionals". My different idea tried to hit these different marks but I ultimately favored the hand symbol as it is fun and visualizes the idea of learning.

Style Guide

My direction did not end up being chosen but I was assigned to make posters and infographics with the established brand from my colleague in the internship. Bellow is the branding created and how I applied it to the posters and infographics.

Chosen Branding: Jihae Lim

Logo Design: Jake Hayutin

Projects Using the Chosen Brand

Event Flyer

Infographic

Flyer and Infographic Design: Sammy Schreier